Allows us to use Google Tag Manager and Google Analytics 4 for website analytics. Creates cookies and statistical data on how the visitor uses the website. Attention: There is no adequate level of data protection for the processing of data in the USA!
Provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Retention period: Google Analytics 4-Properties has a fixed retention period of a maximum of 14 months for data at user level, including conversions. Details under: https://support.google.com/analytics/answer/7667196?hl=de